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What are Type (font) Elements?

 
The elements of letterforms. SEE POPULAR STYLES HERE

All about Typestyles.
Type and Fonts.

What is "Type"?
"Type" refers to a designed lettering style or font, created to identify, direct, advertise, inform or embellish. We design with "type"- That's the LetterBank specialty. The right "type" can promote your business image, direct clearly, advertise effectively and embellish eloquently.

 

"Typestyle" designers often try to capture a period of time, a feeling or a mood in their typestyles. Using the correct style for your project is tantamount to success. Whether you want to catch someone's attention, or present information in a highly readable manner, LetterBank designs will help.b>

How do I determine what counts when counting characters?
Count only letters, dollar signs and numbers. Standard punctuation and spaces are free. Extra punctuation (!!! @ / and & count as characters).

Where can I find out more?
Type design has an interesting past- and a promising future. There are many older books on the topic.

Oh, and check out the cool video below.

Ascenders?

The height of characters that rise above x-height . Ascenders may or may not exceed Capital Height.

X-height?
The height of the standard lower-case "x" as it occurs within a typestyle.

Descenders?
The portion of the lower-case letter that falls below, or "descends" the baseline.

Baseline?
The imaginary line along which flat-bottomed type, such as an x, h, l or k, "sits".

Capital height?
That's the vertical height of a 'square' letter. such as an E. X. H. N, K, F, and so on.

Why are only "square" letters measured?
"Round" letters, such as o, e, a, g, q and p "sit" slightly below the baseline in many typestyles. Look at the lowercase "a" in the example above left. Now compare the line it sits on to the "l" next to it. The "a" actually sits lower than the l.

 

Capitals? Lowercase? Upper and lowercase?
Certain abbreviations exist to help clearly define specific kinds of characters in typesetting. CAPS, or Capitals, refer to ALL UPPERCASE LETTERS. Lowercase are the "smaller", or diminutive letters that usually make up the majority of a sentence. All capital letters are difficult to read- We strongly recommend upper and lowercase wording wherever possible.

Terms to know

Readability
How easy to read your sign layout is.
All capital letters are difficult when used for other than one or two highlight words.

Legibility
How readily understood your sign lettering is. A simple sentence structure for a well-thought out singular thought is easier to understand.

Conspicuity
How well your wording and sign layout stands out from its environment (other signs, visual distractions, trees and shadows, etcetera).

LetterBank brings all the elements together for you.