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Why isn't my sign getting more customers?

Posted by Joe Giral on

You probably are looking to order a sign, and have some reasonable doubt as to how effective it will be to spend a lot of money on a sign, or to buy the cheapest sign you can find. In a nutshell, here are the rules for Making Your Sign Dollars Count. The Three Zones The First Rule of Sign Legibility What exactly are The Three Zones? Simply put, they are the signs on stores everywhere, divided into who can see them. Do you know the times you're driving around looking for a store you haven't seen before? You're looking for...

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What's the difference between Punched and Die-Cut magnetic letters?

Posted by Joe Giral on

What's the difference in magnetic letters? I guess you can instantly separate the different magnetic letter sets into two broad categories: Toys or Business, economy or ready-to-use. Toys are the small, multi-colored plastic letter kits that are available in buckets or bags at children's toy stores. You know the kind, every letter's a different color. It's a toy with an incomplete alphabet. Business magnetic letters are the kind that are used on menu walls (see example), metal signs, cars, military and factory shelves. Until now, this kind of magnetic letters has only been available in one or two styles and...

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Sign Frames vs. Vinyl Graphics

Posted by Joe Giral on

Sign Frames vs. Vinyl Graphics

What are the Pros and Cons of using  Sign Frames v. Self-Adhesive Graphics? You may be just starting out or a seasoned graphics, sign or marketing pro, so if you have any questions, feel free to leave them in the comments below or contact us. The basics: Outside bus and transit advertising is generally divided into one of two types: Self-adhesive graphics printed on vinyl, or printed signs on rigid panels in a sign frame. Whoa- aren't sign panels and frames from the 1960s? If frames are so "60s" why would anyone want to use sign frames? Yes, metal sign...

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